Automotive Voiceover and Dealership Spot Production
- 26+ years behind the mic
- Currently voicing 50+ dealer groups and dealerships
- Hundreds of automotive ads fully produced
- 250,000+ national TV airings
- Work for the world's top ad agencies
- Voice in hours, finished spots usually within 24 hours
Chris Turbiville is a Phoenix-based automotive voice actor and spot producer with 26+ years in the business. He currently voices 50+ dealer groups and dealerships, and he has fully produced hundreds of automotive ads, using his voice or another pro voice when the spot calls for it. Agencies and in-house dealer marketing teams hire him for the voiceover alone or the finished, broadcast-ready radio, TV, and streaming spot (voice, music, sound design, and mix). Same-day turnaround, white-label, human voice only.
The voice currently behind 50+ dealer groups and dealerships, and the studio that finishes the spot. Sales events, closeouts, service and preowned, read with energy that sounds like a real person talking.
It's not about how cool I sound. It's about selling cars, hitting the right notes, and helping dealers clear the lot.
Two ways to work with me
Just the voice
Clean, broadcast-ready dealer reads for your editor, read to time. Alternate reads, store tags, back within a few hours. You mix it, I make it sound good going in.
Car dealership voice over →The finished spot
I'll write the script from your offer notes or polish the one you send. Then it's voice, music, sound design and the mix, delivered at spec and ready to air, usually within 24 hours. I've fully produced hundreds of automotive ads that way, using my voice or another pro voice when the spot calls for it. One person, one invoice, no hand-offs.
Dealership spot production →No agency? No problem.
A lot of single-point stores and small groups get by on whatever spot the station puts together. You can do better than that. Send me the offer and the script, or just the offer notes if you need a script written, and I'll voice it, score it, mix it and deliver every format your stations and streaming partners ask for. One pro, one invoice, same day if you need it.
Big dealer groups continue to use me. Now you can compete with the big boys.
You run the store. I'll handle the sound.
Have an agency? Keep them.
Have an agency? Good. Keep them. I work behind them, I don't pitch your dealers, and their dealers stay theirs. I'm the voice and the production room they don't have to staff, plugged in for one spot or the whole month of incentive spots.
How I work with agencies and production houses →
High energy, without the yelling
You know the spot. Some guy is screaming about zero percent over a siren and a cash register, and everyone in the car reaches for the dial. My reads bring the same urgency and drop the yelling. It sounds like a real person who's actually excited about the deal, so people hear the offer, the dates and the store name.
26+ years in, and currently voicing 50+ dealer groups and dealerships, that's still the whole trick.
Use a human
You've heard the AI reads. Awkward phrasing, uncanny-valley fake energy, a voice that almost sounds real until it doesn't. The trend is cringe, and people stop listening. Buyers tune out fake voices, and a spot they skip doesn't put anyone on your showroom floor. Humans connect with humans. Hiring a pro is faster than prompting for hours to get a bad result, and it's likely more affordable than you think. Time is money.
Read to time, every take
Every take is read to time. Need a :30? You get a 29.5-second read. A :15 for social is read at 14.4 seconds, and a :06 at 5.5 seconds, per most social platforms. On-demand ads have pull times and overlaps, so reading slightly under means the full spot gets heard. No jarring cut-offs or jump-ins halfway through an important offer, and the dealer name doesn't get lost at the end because the spot ran over. Same care for :60s, tags, donuts and the legal at the end. I'll read the disclaimer fast and clean so it fits the seconds you have left, and still makes sense. No stretching, no squeezing, no re-edits. Your editor drops it in and moves on.
What I voice
These are the usual ones, but I voice whatever you're selling.
Sales events
Weekend sales, holiday events, the big push. Urgent, never shouting.
What it meansModel-year closeouts
Last chance on this year's models, said like it matters.
What it meansYear-end and holiday clearance
The biggest month of the year, read to hit the number.
What it meansTruck Month and truck spots
Work trucks, weekend trucks, towing and payload, minus the growl.
What it meansPreowned and CPO
Real cars, real prices, real reasons to come look.
What it meansCredit and financing spots
Credit spots that sound like help, not a pitch.
What it meansTrade-in spots
"We want your car" without sounding desperate.
Service and parts
Fixed ops spots that sound like your favorite service advisor.
What it meansBrand and "why buy here"
Who you are and why people should come to you.
Tags, donuts and inserts
Every store, every offer, every length, each in its own file.
What it meansLegal and disclaimer reads
The ultra-fast legal at the end, read clean and fit to time.
What it means
What makes a car spot sell: rules, terms and a sales-event calendar →
Get ready for the next big sales event
Sales events don't wait, and neither should the voice. Send the offer and the deadline. I'll read it to time: 29.5 seconds for a :30, 14.4 for a :15, and 5.5 for a :06. Voice-only reads usually go back within a few hours, Monday to Friday, 8:30am to 7pm Mountain Time. Weekend rush is available for a rush fee. Voice only, or the finished spot.
New Year's
Leftover inventory and a fresh calendar. A reason to come in now.
Presidents Day
First big weekend of the year. I like the session booked by late January.
Tax Refund Season
February through April, when a refund can be a down payment.
March Madness
A short window and a lot of competing noise. The offer has to be clear.
Memorial Day
Summer's kickoff, and a long weekend to get people on the lot.
Red, White & Blue
The patriotic weekends: Memorial Day, the Fourth, Labor Day.
Fourth of July
Mid-summer holiday weekend. Aim to lock the voice by mid-June.
Truck Month
Truck incentives, with timing that varies by brand. Book it two weeks ahead.
Summer Savings
Mid-year deals, a clock on the offer, and inventory to move.
Tent Sale
A weekend event on the lot. Urgent, but still a real person talking.
Labor Day
Last big weekend of summer, right as model-year closeouts start.
Used Car / Certified Pre-Owned
Real cars, real prices, a reason to come look.
Sign & Drive
The offer is how easy it is. The read should sound that simple.
Anniversary Sale
Your store's own weekend. The name, the dates and the offer, fit to time.
Model-Year Closeout
Last chance on this year's stock, usually late summer into fall.
Black Friday
Tightest deadline of the fall. Send the offer when it lands; I'll turn it around fast.
Holiday Savings
Thanksgiving through year-end, when people are already out buying.
Year-End Sell-Off
Clearing last year's models and hitting the number before December 31.
The month-by-month sales-event calendar →
Spot archive: the offer changed, the spot doesn't start over
I archive every session and every mix. New APR, new end date, new model? I swap the line, re-mix and send it back fast, so you're not paying to rebuild a spot that already works.
I protect your brand
I protect your brand. I won't voice a competing dealer in your market, and I check with every new buyer up front to confirm I'm not already in that market before we book.
What to send me
- The offer and the dates it runs
- The store name, and how you say it
- Web address, if it's easy to remember
- The script, if you have one, plus any legal copy that has to be read. No script yet? Send the offer notes and I'll write it.
- Where it's airing: stations, streaming, TV, social
- Your deadline
- The video file, if it's already shot
- The GM or owner audio, if you want them in the spot
- Send the offer and the deadline. Everything on the list above. If you have a script, I'll polish it. If you don't, I'll write one from your notes.
- I voice it, or voice it and produce it. Read to time, legal included. Direct the session live if you want.
- You get files at spec for every outlet. TV, streaming and CTV, YouTube, social (vertical too), streaming audio and traditional radio, with the mix laid to picture when there's video.
Turnaround and delivery
Voice-only reads usually go back within a few hours, during business hours: Monday to Friday, 8:30am to 7pm Mountain Time (Arizona). Weekend rush? I can make that happen for a rush fee. A fully produced spot can go out the same day if you need it, and it's usually back within 24 hours.
Holiday sale seasons move fast. Black Friday, year-end, Presidents Day: when the deadline is tight, I can rush it.
I deliver to modern specs for TV, social, YouTube, TikTok, streaming radio and traditional radio. If the spot's already shot, I'll mix to picture and send the video back at spec for each format, audio mixed and ready to go.
Want to direct the session? Jump on live over Source Connect Pro, IPDTL, phone patch, Zoom, Google Meet or Microsoft Teams.
Hire a pro direct
Skip the casting-site roulette. No digging through a pile of auditions from people who bought a mic last week. Hire a pro direct, with 26+ years in the business, and get your afternoon back.
You also get the same voice behind 250,000+ national TV airings and campaigns for some of the world's top ad agencies, plus hundreds of fully produced automotive ads. That level of work, hired direct.
Want to hear how I'd read your spot? Send a script and I'll cut a spec read.
Rates and music licensing
No rate card here, because no two dealer jobs are the same. Tell me the length, where it's airing and for how long, and I'll come back with a fair, straight quote. You're hiring me direct, so there's no middleman taking a cut. That's good for your budget and good for mine.
Music licensing depends on where the spot airs and for how long. Most people guess high. It's usually a lot less than you'd think, and I'll price it right alongside the voice and the mix.
Automotive voiceover FAQ
Who is Chris Turbiville?
Chris Turbiville is a Phoenix-based commercial voice actor and audio producer with 26+ years in the business. He currently voices 50+ dealer groups and dealerships, and he has fully produced hundreds of automotive ads, using his voice or another pro voice when the spot calls for it. Ad agencies and in-house dealer marketing teams hire him for both the voiceover and the finished, broadcast-ready spot.
What is automotive voiceover?
Automotive voiceover is the voice in car and dealership advertising: radio, TV, streaming audio, YouTube pre-roll and social. For dealerships, that usually means sales events, monthly incentive spots, inventory and pre-owned spots, service specials, and store tags.
Can you produce the whole spot, not just the voice?
Yes. I'll write the script from your offer notes or polish the one you send, then deliver the finished spot with voice, licensed music, sound design and the final mix, ready to air. I've fully produced hundreds of automotive ads that way, using my voice or another pro voice when the spot calls for it. If your editor is handling production, I'll send just the voice.
Do you work with ad agencies or directly with dealerships?
Both. Most of my dealer work comes through ad agencies, and for them it's all white-label: I don't pitch their dealers, and their clients stay their clients. Smaller dealers without an agency, and dealer groups that run marketing in-house, can hire me direct.
I'm a smaller dealer without an ad agency. Can I hire you direct?
Yes. Smaller dealers who don't have the budget for an ad agency can hire me direct for the whole package: I'll write the script from your offer notes or polish the one you send, then handle the voice, music, sound design, the mix and delivery at spec for every format. If your store already works with an agency, I'll work through them. Their dealers stay theirs.
Will the read fit my spot's length?
Yes. Every take is read to time. A :30 comes back as a 29.5-second read. A :15 for social is read at 14.4 seconds, and a :06 at 5.5 seconds, per most social platforms. On-demand ads have pull times and overlaps, so reading slightly under means the full spot gets heard. No jarring cut-offs or jump-ins halfway through an important offer, and the dealer name doesn't get lost at the end because the spot ran over. I also read disclaimer copy fast and clean so it fits the seconds you have left. No stretching, no squeezing, so your editor doesn't have to fix the pacing.
Can you read the legal and disclaimer copy at the end of a spot?
Yes. I do the ultra-fast legal and disclaimer reads at the end of a spot, fit to time. Fast enough to fit the seconds you have left, clean enough that people can still follow it.
Can you write the script, or do I need to send one?
Either works. Send a script and I'll polish it so it reads well and fits the time. Or send the offer notes, the deal, the dates and the store name, and I'll write the script from those.
Will you voice my competitor down the street?
No. I won't voice a competing dealer in your market. I check with every new buyer up front to confirm I'm not already in that market before we book.
Can I hear how you'd read my script first?
Yes. Send a script and I'll cut a spec read so you can hear how I'd voice it.
Do you voice Spanish-language spots?
I don't voice Spanish myself, but I can get you a Spanish voiceover through a trusted Spanish VO partner and coordinate the work so it lands with the rest of the job.
Can my owner or GM be on the spot with you?
Yes. If you want the owner or GM in the spot, send their audio and I'll cut it into the production as part of the full package. If your agency is mixing the spot, they can edit my read in alongside the GM.
Can you cut :30, :15 and :06 versions from one session?
Yes. Send every length you need and each one is read to time in the same session, so the :30, the :15 and the :06 all fit their slots without your editor fixing the pacing.
How fast is turnaround on a dealership spot?
Voice-only reads usually go back within a few hours, during business hours of Monday to Friday, 8:30am to 7pm Mountain Time (Arizona). Weekend rush? I can make that happen for a rush fee. A fully produced spot with music and mix can go out the same day if you need it, and it's usually back within 24 hours. During holiday sale seasons like Black Friday, year-end and Presidents Day, I can rush it.
Can you rush a spot for a holiday sale?
Yes. Holiday sale seasons like Black Friday, year-end and Presidents Day move fast, and I can rush a spot when the deadline is tight. Weekend rush? I can make that happen for a rush fee. Voice-only reads usually go back within a few hours during business hours, Monday to Friday, 8:30am to 7pm Mountain Time (Arizona), and a finished spot can go out the same day.
Can you voice holiday and sales event spots?
Yes. Presidents Day, Memorial Day, Fourth of July, Labor Day, Black Friday, year-end sell-off, March Madness, Sign & Drive, Truck Month, tax refund season, tent sales, anniversary sales: if you've got an event and a deadline, I'll read it to time and get it back during business hours, Monday to Friday, 8:30am to 7pm Mountain Time. Weekend rush is available for a rush fee. Voice only, or the finished spot.
Can you update a spot when the offer changes?
Yes. I archive every spot and project, so when the offer changes, whether it's new rates, new incentives or a new end date, I can pull up the session and turn the update around fast.
What's the difference between a hard-sell and a conversational car ad?
A hard-sell car ad pushes volume and urgency, while a conversational car ad sounds like a real person talking to one listener. I bring the urgency of a sales event in a conversational, modern read, so it sells without the yelling that makes people reach for the dial.
How much does automotive voiceover cost?
It depends on the length of the spot, where it airs and for how long, so I quote each job instead of posting a rate card. Hiring me direct means no middleman's cut, and the quote is fair and straight.
How much does music licensing cost for a dealer spot?
Music licensing depends on where the spot airs and for how long, and it's usually a lot less than people expect. I include it in the quote with the voice and the mix.
Is it a real human voice or AI?
It's a real human voice. I don't use AI voices or voice clones.
Why not just use an AI voice for my dealership ads?
Because buyers tune out fake voices. Boring AI voiceover, with the awkward phrasing and uncanny-valley fake energy, is cringe, and people stop listening. Humans connect with humans. Hiring a pro is faster than prompting for hours to get a bad result, and it's likely more affordable than you think. Time is money.
Send the offer and the deadline.
Tell me where it's airing and for how long, and whether you want just the voice or the finished spot. Voice-only reads usually go back within a few hours, during business hours: Monday to Friday, 8:30am to 7pm Mountain Time (Arizona). Weekend rush? I can make that happen for a rush fee. A fully produced spot can go out the same day if you need it, and it's usually back within 24 hours. Want to hear how I'd read your spot? Send a script and I'll cut a spec read.