Car Dealership Voice Over for Agencies and Dealer Marketing Teams
Send me the offer and the deadline → Contact page
- 26+ years behind the mic
- Currently voicing 50+ dealer groups and dealerships
- Hundreds of automotive ads fully produced
- 250,000+ national TV airings
- Work for the world's top ad agencies
- Voice in hours, finished spots usually within 24 hours
Chris Turbiville is a Phoenix-based automotive voice actor with 26+ years in the business. This page is the voiceover alone: dealer reads with real energy and none of the yelling, built for your editor, and usually back within a few hours. He currently voices 50+ dealer groups and dealerships.
It's not about how cool I sound. It's about selling cars, hitting the right notes, and helping dealers clear the lot.
Use a human
You've heard the AI reads: awkward phrasing, uncanny-valley fake energy. It's cringe, and people stop listening. Buyers tune out fake voices. Humans connect with humans. Hiring a pro is faster than prompting for hours, and it's likely more affordable than you think. Time is money.
Read to time, every take
Every take is read to time. Need a :30? You get a 29.5-second read. A :15 for social is read at 14.4 seconds, and a :06 at 5.5 seconds, per most social platforms. On-demand ads have pull times and overlaps, so reading slightly under means the full spot gets heard. No jarring cut-offs or jump-ins halfway through an important offer, and the dealer name doesn't get lost at the end because the spot ran over. Same care for :60s, tags, donuts and the legal at the end. I'll read the disclaimer fast and clean so it fits the seconds you have left, and still makes sense. No stretching, no squeezing, no re-edits. Your editor drops it in and moves on.
What you get back
Broadcast-quality WAV and MP3 files from my own broadcast studio, with alternate reads so your editor has options. Tell me the format and where it's airing, and the files show up ready for the timeline.
What I voice
These are the usual ones, but I voice whatever you're selling.
Sales events
Weekend sales, holiday events, the big push. Urgent, never shouting.
What a sales-event spot isModel-year closeouts
Last chance on this year's models, said like it matters.
What a model-year closeout isYear-end and holiday clearance
The biggest month of the year, read to hit the number.
What year-end clearance isTruck Month and truck spots
Work trucks, weekend trucks, towing and payload, minus the growl.
What Truck Month isPreowned and CPO
Real cars, real prices, real reasons to come look.
What preowned and CPO meansCredit and financing spots
Credit spots that sound like help, not a pitch.
What a credit event isTrade-in spots
"We want your car" without sounding desperate.
Service and parts
Fixed ops spots that sound like your favorite service advisor.
What fixed ops meansBrand and "why buy here"
Who you are and why people should come to you.
Tags, donuts and inserts
Every store, every offer, every length, each in its own file.
What a donut isLegal and disclaimer reads
The ultra-fast legal at the end, read clean and fit to time.
What read to time means
Read styles
- Conversational: the guy next door who happens to know about a great deal
- Sales-event energy: urgent and upbeat, but still a real person talking
- Warm and easy: service, parts and "we've got you" spots
- Premium: slower, confident reads for luxury stores
Tags, inserts and multi-store batches
Got one offer running across a dozen rooftops? Send the tags in a batch. Each store comes back as its own file, with the same voice across every location.
Direct the session live
Source Connect Pro, IPDTL, phone patch, Zoom, Google Meet or Microsoft Teams. Pick whatever your team already uses.
No agency? No problem.
A lot of single-point stores and small groups get by on whatever spot the station puts together. You can do better than that. Send me the offer and the script, or just the offer notes if you need a script written, and I'll voice it, score it, mix it and deliver every format your stations and streaming partners ask for. One pro, one invoice, same day if you need it.
Big dealer groups continue to use me. Now you can compete with the big boys.
You run the store. I'll handle the sound.
What the whole package includes →
Have an agency? Keep them.
Have an agency? Good. Keep them. I work behind them, I don't pitch your dealers, and their dealers stay theirs. Agencies get the same voice, white-label, and their clients stay their clients.
I protect your brand
I protect your brand. I won't voice a competing dealer in your market, and I check with every new buyer up front to confirm I'm not already in that market before we book.
Spot archive: the offer changed, the spot doesn't start over
I archive every session and every mix. New APR, new end date, new model? I swap the line, re-mix and send it back fast, so you're not paying to rebuild a spot that already works.
Turnaround
Voice-only reads usually go back within a few hours, during business hours: Monday to Friday, 8:30am to 7pm Mountain Time (Arizona). Weekend rush? I can make that happen for a rush fee. Incentives drop late and events don't move, so send the script when you have it.
Holiday sale seasons move fast. Black Friday, year-end, Presidents Day: when the deadline is tight, I can rush it.
What to send me
- The offer and the dates it runs
- The store name, and how you say it
- Web address, if it's easy to remember
- The script, if you have one, plus any legal copy that has to be read. No script yet? Send the offer notes and I'll write it.
- Where it's airing: stations, streaming, TV, social
- Your deadline
- The video file, if it's already shot
- The GM or owner audio, if you want them in the spot
Rates
No rate card here, because no two dealer jobs are the same. Tell me the length, where it's airing and for how long, and I'll come back with a fair, straight quote. You're hiring me direct, so there's no middleman taking a cut. That's good for your budget and good for mine.
Skip the casting-site roulette. No digging through a pile of auditions from people who bought a mic last week. Hire a pro direct, with 26+ years in the business, and get your afternoon back.
Want to hear how I'd read your spot? Send a script and I'll cut a spec read.
Automotive voiceover FAQ
I'm a smaller dealer without an ad agency. Can I hire you direct?
Yes. Smaller dealers who don't have the budget for an ad agency can hire me direct for the whole package: I'll write the script from your offer notes or polish the one you send, then handle the voice, music, sound design, the mix and delivery at spec for every format. If your store already works with an agency, I'll work through them. Their dealers stay theirs.
Will the read fit my spot's length?
Yes. Every take is read to time. A :30 comes back as a 29.5-second read. A :15 for social is read at 14.4 seconds, and a :06 at 5.5 seconds, per most social platforms. On-demand ads have pull times and overlaps, so reading slightly under means the full spot gets heard. No jarring cut-offs or jump-ins halfway through an important offer, and the dealer name doesn't get lost at the end because the spot ran over. I also read disclaimer copy fast and clean so it fits the seconds you have left. No stretching, no squeezing, so your editor doesn't have to fix the pacing.
Can you read the legal and disclaimer copy at the end of a spot?
Yes. I do the ultra-fast legal and disclaimer reads at the end of a spot, fit to time. Fast enough to fit the seconds you have left, clean enough that people can still follow it.
Will you voice my competitor down the street?
No. I won't voice a competing dealer in your market. I check with every new buyer up front to confirm I'm not already in that market before we book.
Can I hear how you'd read my script first?
Yes. Send a script and I'll cut a spec read so you can hear how I'd voice it.
Can you cut :30, :15 and :06 versions from one session?
Yes. Send every length you need and each one is read to time in the same session, so the :30, the :15 and the :06 all fit their slots without your editor fixing the pacing.
How fast is turnaround on a dealership spot?
Voice-only reads usually go back within a few hours, during business hours of Monday to Friday, 8:30am to 7pm Mountain Time (Arizona). Weekend rush? I can make that happen for a rush fee. A fully produced spot with music and mix can go out the same day if you need it, and it's usually back within 24 hours. During holiday sale seasons like Black Friday, year-end and Presidents Day, I can rush it.
Can you rush a spot for a holiday sale?
Yes. Holiday sale seasons like Black Friday, year-end and Presidents Day move fast, and I can rush a spot when the deadline is tight. Weekend rush? I can make that happen for a rush fee. Voice-only reads usually go back within a few hours during business hours, Monday to Friday, 8:30am to 7pm Mountain Time (Arizona), and a finished spot can go out the same day.
What's the difference between a hard-sell and a conversational car ad?
A hard-sell car ad pushes volume and urgency, while a conversational car ad sounds like a real person talking to one listener. I bring the urgency of a sales event in a conversational, modern read, so it sells without the yelling that makes people reach for the dial.
Do you record tags and multiple store versions?
Yes. Send a batch of store tags or several versions of one offer, and each one comes back as its own file.
Can my team direct the session live?
Yes. Live-directed sessions run over Source Connect Pro, IPDTL, phone patch, Zoom, Google Meet or Microsoft Teams.
How much does automotive voiceover cost?
It depends on the length of the spot, where it airs and for how long, so I quote each job instead of posting a rate card. Hiring me direct means no middleman's cut, and the quote is fair and straight.
Is it a real human voice or AI?
It's a real human voice. I don't use AI voices or voice clones.
Send the offer and the deadline.
Tell me where it's airing and for how long, and whether you want just the voice or the finished spot. Voice-only reads usually go back within a few hours, during business hours: Monday to Friday, 8:30am to 7pm Mountain Time (Arizona). Weekend rush? I can make that happen for a rush fee. A fully produced spot can go out the same day if you need it, and it's usually back within 24 hours. Want to hear how I'd read your spot? Send a script and I'll cut a spec read.