Finished Dealership Radio, TV and Streaming Spots: Voice, Music, Mix

Chris Turbiville is a Phoenix-based automotive voice actor and spot producer with 26+ years in the business. This page is the finished spot: offer notes or a script in, finished spot out. He has fully produced hundreds of automotive ads, writing or polishing the script, then handling the voice, music, sound design and the mix, ready to air. His voice, or another pro voice when the spot calls for it. One person, one invoice.

• Hundreds of automotive ads fully produced
• 26+ years in the business
• 50+ dealer groups and dealerships currently voiced
• 250,000+ national TV airings

What a finished spot means

• Script writing from your offer notes, or a polish of the script you send
• The voice: high energy, conversational, no yelling, read to time. My voice, or another pro voice when the spot calls for it
• The ultra-fast legal at the end, read clean and fit to time
• A licensed music bed that fits the spot
• Sound design that helps the offer instead of burying it
• A final mix, delivered at spec for wherever it airs

I'm a Dolby Atmos and Avid Pro Tools certified mix engineer working out of my own broadcast studio. Nobody has to touch the spot after me.

Every take is read to time. Need a :30? You get a 29.5-second read. A :15 for social is read at 14.4 seconds, and a :06 at 5.5 seconds, per most social platforms. On-demand ads have pull times and overlaps, so reading slightly under means the full spot gets heard. No jarring cut-offs or jump-ins halfway through an important offer, and the dealer name doesn't get lost at the end because the spot ran over. Same care for :60s, tags, donuts and the legal at the end. I'll read the disclaimer fast and clean so it fits the seconds you have left, and still makes sense. No stretching, no squeezing, no re-edits. Your editor drops it in and moves on.

Spanish voice, or your GM on the spot

I can get you a Spanish voiceover through a trusted Spanish VO partner, and I'll coordinate it so it lands with the rest of the job. If you want the owner or GM in the spot, send their audio and I'll cut it into the production as part of the full package. If your agency is mixing the spot, they can edit my read in alongside the GM.

Every format, at spec

• TV
• Social
• YouTube
• TikTok
• Streaming radio
• Traditional radio

Already shot the video? Send it over. I'll mix to picture and send the video file back at spec for each format, vertical included, with the audio mixed. One spot in, every version you need out.

What to send me

• The offer and the dates it runs
• The store name, and how you say it
• Web address, if it's easy to remember
• The script, if you have one, plus any legal copy that has to be read. No script yet? Send the offer notes and I'll write it.
• Where it's airing: stations, streaming, TV, social
• Your deadline
• The video file, if it's already shot
• The GM or owner audio, if you want them in the spot

1. Send the offer and the deadline. Everything on the list above. If you have a script, I'll polish it. If you don't, I'll write one from your notes.
2. I voice it, or voice it and produce it. Read to time, legal included. Direct the session live if you want.
3. You get files at spec for every outlet. TV, streaming and CTV, YouTube, social (vertical too), streaming audio and traditional radio, with the mix laid to picture when there's video.

Turnaround

A fully produced spot can go out the same day if you need it, and it's usually back within 24 hours. Need just the voice? Voice-only reads usually go back within a few hours, during business hours: Monday to Friday, 8:30am to 7pm Mountain Time (Arizona). Weekend rush? I can make that happen for a rush fee.

Holiday sale seasons move fast. Black Friday, year-end, Presidents Day: when the deadline is tight, I can rush it.

Get ready for the next big sales event

Sales events don't wait, and neither should the voice. Send the offer and the deadline. I'll read it to time: 29.5 seconds for a :30, 14.4 for a :15, and 5.5 for a :06. Voice-only reads usually go back within a few hours, Monday to Friday, 8:30am to 7pm Mountain Time. Weekend rush is available for a rush fee. Voice only, or the finished spot.

• New Year's

  Leftover inventory and a fresh calendar. A reason to come in now.

• Presidents Day

  First big weekend of the year. I like the session booked by late January.

• Tax Refund Season

  February through April, when a refund can be a down payment.

• March Madness

  A short window and a lot of competing noise. The offer has to be clear.

• Memorial Day

  Summer's kickoff, and a long weekend to get people on the lot.

• Red, White & Blue

  The patriotic weekends: Memorial Day, the Fourth, Labor Day.

• Fourth of July

  Mid-summer holiday weekend. Aim to lock the voice by mid-June.

• Truck Month

  Truck incentives, with timing that varies by brand. Book it two weeks ahead.

• Summer Savings

  Mid-year deals, a clock on the offer, and inventory to move.

• Tent Sale

  A weekend event on the lot. Urgent, but still a real person talking.

• Labor Day

  Last big weekend of summer, right as model-year closeouts start.

• Used Car / Certified Pre-Owned

  Real cars, real prices, a reason to come look.

• Sign & Drive

  The offer is how easy it is. The read should sound that simple.

• Anniversary Sale

  Your store's own weekend. The name, the dates and the offer, fit to time.

• Model-Year Closeout

  Last chance on this year's stock, usually late summer into fall.

• Black Friday

  Tightest deadline of the fall. Send the offer when it lands; I'll turn it around fast.

• Holiday Savings

  Thanksgiving through year-end, when people are already out buying.

• Year-End Sell-Off

  Clearing last year's models and hitting the number before December 31.

The month-by-month sales-event calendar →

Spot archive: the offer changed, the spot doesn't start over

I archive every session and every mix. New APR, new end date, new model? I swap the line, re-mix and send it back fast, so you're not paying to rebuild a spot that already works.

I protect your brand

I protect your brand. I won't voice a competing dealer in your market, and I check with every new buyer up front to confirm I'm not already in that market before we book.

Music licensing

Music licensing depends on where the spot airs and for how long. Most people guess high. It's usually a lot less than you'd think, and I'll price it right alongside the voice and the mix.

No agency? No problem.

A lot of single-point stores and small groups get by on whatever spot the station puts together. You can do better than that. Send me the offer and the script, or just the offer notes if you need a script written, and I'll voice it, score it, mix it and deliver every format your stations and streaming partners ask for. One pro, one invoice, same day if you need it.

Big dealer groups continue to use me. Now you can compete with the big boys.

Have an agency? Good. Keep them. I work behind them, I don't pitch your dealers, and their dealers stay theirs.

Rates

No rate card here, because no two dealer jobs are the same. Tell me the length, where it's airing and for how long, and I'll come back with a fair, straight quote. You're hiring me direct, so there's no middleman taking a cut. That's good for your budget and good for mine.

You also get the same voice behind 250,000+ national TV airings and campaigns for some of the world's top ad agencies, plus hundreds of fully produced automotive ads. That level of work, hired direct.

Want to hear how I'd read your spot? Send a script and I'll cut a spec read.

Only need the voice? Car dealership voice over →

Automotive voiceover FAQ