White-Label Automotive Voice and Spot Production for Ad Agencies and Production Houses
Send me the offer and the deadline → Contact page
- 26+ years behind the mic
- Currently voicing 50+ dealer groups and dealerships
- Hundreds of automotive ads fully produced
- 250,000+ national TV airings
- Work for the world's top ad agencies
- Voice in hours, finished spots usually within 24 hours
Chris Turbiville is a Phoenix-based automotive voice actor and spot producer with 26+ years in the business. This page is for ad agencies and the production houses that build dealer spots: he's the voice and the production room you don't have to staff. He has fully produced hundreds of automotive ads, using his voice or another pro voice when the spot calls for it. Files come back unbranded, and your dealers stay yours.
It's not about how cool I sound. It's about selling cars, hitting the right notes, and helping dealers clear the lot.
Your in-house voice, without the in-house overhead
Plug me in like the studio down the hall: the same voice every month, batches of store versions, and tags and inserts turned around in hours. Read to time, mixed if you want it mixed, and delivered at spec.
Your clients stay your clients
Your dealers are your clients. I don't pitch them, I don't put my name on your files, and you won't find a dealer named anywhere on this site. You'll hear dealer names in my demo, because that's the work. It's not a client list.
I protect your brand. I won't voice a competing dealer in your market, and I check with every new buyer up front to confirm I'm not already in that market before we book.
Plug me in for the whole month
Monthly incentive cycles, weekend events, model-year pushes, a dozen rooftops with one offer. Hand me the recurring work and you get one consistent voice across every store and every month. Currently voicing 50+ dealer groups and dealerships.
Read to time, every take
Every take is read to time. Need a :30? You get a 29.5-second read. A :15 for social is read at 14.4 seconds, and a :06 at 5.5 seconds, per most social platforms. On-demand ads have pull times and overlaps, so reading slightly under means the full spot gets heard. No jarring cut-offs or jump-ins halfway through an important offer, and the dealer name doesn't get lost at the end because the spot ran over. Same care for :60s, tags, donuts and the legal at the end. I'll read the disclaimer fast and clean so it fits the seconds you have left, and still makes sense. No stretching, no squeezing, no re-edits. Your editor drops it in and moves on.
Voice only, or the finished spot
Some weeks you just need the read for your editor. Other weeks you need the whole thing done. I've fully produced hundreds of automotive ads: voice, music, sound design and mix, at spec for TV, social, YouTube, TikTok, streaming radio and traditional radio, and I'll mix to picture if it's already shot. My voice, or another pro voice when the spot calls for it.
Spot archive: the offer changed, the spot doesn't start over
I archive every session and every mix. New APR, new end date, new model? I swap the line, re-mix and send it back fast, so you're not paying to rebuild a spot that already works. Same voice, same mix, new details.
How a job runs
- The offer and the dates it runs
- The store name, and how you say it
- Web address, if it's easy to remember
- The script, if you have one, plus any legal copy that has to be read. No script yet? Send the offer notes and I'll write it.
- Where it's airing: stations, streaming, TV, social
- Your deadline
- The video file, if it's already shot
- The GM or owner audio, if you want them in the spot
- Send the offer and the deadline. Everything on the list above. If you have a script, I'll polish it. If you don't, I'll write one from your notes.
- I voice it, or voice it and produce it. Read to time, legal included. Direct the session live if you want.
- You get files at spec for every outlet. TV, streaming and CTV, YouTube, social (vertical too), streaming audio and traditional radio, with the mix laid to picture when there's video.
Voice-only reads usually go back within a few hours, during business hours: Monday to Friday, 8:30am to 7pm Mountain Time (Arizona). Weekend rush? I can make that happen for a rush fee. A fully produced spot can go out the same day if you need it, and it's usually back within 24 hours. Holiday sale seasons move fast. Black Friday, year-end, Presidents Day: when the deadline is tight, I can rush it.
Why hire direct
You also get the same voice behind 250,000+ national TV airings and campaigns for some of the world's top ad agencies, plus hundreds of fully produced automotive ads. That level of work, hired direct.
Skip the casting-site roulette. No digging through a pile of auditions from people who bought a mic last week. Hire a pro direct, with 26+ years in the business, and get your afternoon back.
No middleman taking a cut. That's good for your budget and good for your client's.
Automotive voiceover FAQ
Do you work with ad agencies or directly with dealerships?
Both. Most of my dealer work comes through ad agencies, and for them it's all white-label: I don't pitch their dealers, and their clients stay their clients. Smaller dealers without an agency, and dealer groups that run marketing in-house, can hire me direct.
Will the read fit my spot's length?
Yes. Every take is read to time. A :30 comes back as a 29.5-second read. A :15 for social is read at 14.4 seconds, and a :06 at 5.5 seconds, per most social platforms. On-demand ads have pull times and overlaps, so reading slightly under means the full spot gets heard. No jarring cut-offs or jump-ins halfway through an important offer, and the dealer name doesn't get lost at the end because the spot ran over. I also read disclaimer copy fast and clean so it fits the seconds you have left. No stretching, no squeezing, so your editor doesn't have to fix the pacing.
Can you read the legal and disclaimer copy at the end of a spot?
Yes. I do the ultra-fast legal and disclaimer reads at the end of a spot, fit to time. Fast enough to fit the seconds you have left, clean enough that people can still follow it.
Can you write the script, or do I need to send one?
Either works. Send a script and I'll polish it so it reads well and fits the time. Or send the offer notes, the deal, the dates and the store name, and I'll write the script from those.
Can you cut :30, :15 and :06 versions from one session?
Yes. Send every length you need and each one is read to time in the same session, so the :30, the :15 and the :06 all fit their slots without your editor fixing the pacing.
Can you update a spot when the offer changes?
Yes. I archive every spot and project, so when the offer changes, whether it's new rates, new incentives or a new end date, I can pull up the session and turn the update around fast.
Do you record tags and multiple store versions?
Yes. Send a batch of store tags or several versions of one offer, and each one comes back as its own file.
Can my team direct the session live?
Yes. Live-directed sessions run over Source Connect Pro, IPDTL, phone patch, Zoom, Google Meet or Microsoft Teams.
How fast is turnaround on a dealership spot?
Voice-only reads usually go back within a few hours, during business hours of Monday to Friday, 8:30am to 7pm Mountain Time (Arizona). Weekend rush? I can make that happen for a rush fee. A fully produced spot with music and mix can go out the same day if you need it, and it's usually back within 24 hours. During holiday sale seasons like Black Friday, year-end and Presidents Day, I can rush it.
Can you rush a spot for a holiday sale?
Yes. Holiday sale seasons like Black Friday, year-end and Presidents Day move fast, and I can rush a spot when the deadline is tight. Weekend rush? I can make that happen for a rush fee. Voice-only reads usually go back within a few hours during business hours, Monday to Friday, 8:30am to 7pm Mountain Time (Arizona), and a finished spot can go out the same day.
Will you voice my competitor down the street?
No. I won't voice a competing dealer in your market. I check with every new buyer up front to confirm I'm not already in that market before we book.
Can my owner or GM be on the spot with you?
Yes. If you want the owner or GM in the spot, send their audio and I'll cut it into the production as part of the full package. If your agency is mixing the spot, they can edit my read in alongside the GM.
How much does automotive voiceover cost?
It depends on the length of the spot, where it airs and for how long, so I quote each job instead of posting a rate card. Hiring me direct means no middleman's cut, and the quote is fair and straight.
Send the offer and the deadline.
Tell me where it's airing and for how long, and whether you want just the voice or the finished spot. Voice-only reads usually go back within a few hours, during business hours: Monday to Friday, 8:30am to 7pm Mountain Time (Arizona). Weekend rush? I can make that happen for a rush fee. A fully produced spot can go out the same day if you need it, and it's usually back within 24 hours. Want to hear how I'd read your spot? Send a script and I'll cut a spec read.